The arrival of the Beckhams in California has caused a sensation on both sides of the Atlantic - but it appears some Americans might already be suffering from overkill.
The celebrity couple begin their new lives in Los Angeles as David is today officially unveiled as the LA Galaxy football team's new star player.
But the first signs of a backlash against Brand Beckham are beginning to show.
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Posh and Becks appeal: the couple posed for racy photoshoot for American fashion bible W
Yesterday they received their first public mocking when daytime TV talk show hosts Regis Philbin and Kelly Ripa - America's answer to Richard and Judy - mimicked them live on air.
Considered talk show royalty across America, the couple are not known for their insults, preferring to embrace and encourage the celebrity culture.
But the pair had their surprised audience in stitches as Regis adopted a gormless-looking expression while Kelly struck a hands-on-hips pose and pouted right into the camera.
David, 32, should have no problems with his popularity but Victoria, 33, could find she has an uphill struggle on her hands trying to promote herself across the Atlantic as a fashion expert and talk show host.
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Her reality TV show - Victoria Beckham: Coming To America - which follows Posh around LA, airs next Monday and she managed to rope in hubby to pose with her for a provocative shoot for W Magazine.
She told the magazine: "I think people people are really going to see me for the first time.
"I think they have this impression that I'm this miserable cow who doesn't smile. But I'm actually quite the opposite."
But Melanie Bromley of Us Weekly magazine was unconvinced, saying: "Victoria will have to get some personality, she's a slightly two-dimensional character for Americans."
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