Friday 30 January 2009

Celebrity Fashion Secrets: Hollywood Fashion Tape

Celebrity Fashion Secrets: Hollywood Fashion Tape
How did celebrity Jenifer Lopez secure her strapless evening gown in place while attending the Academy Awards? How did she manage to wear that endlessly talked-about green gown with the plunging neckline down to her bellybutton without having it fall off and leave her standing naked in front of the microphone? How do some celebrities get that amazing cleavage in a dress so tiny you know there's no way they're wearing a bra beneath that?

The answer is ... tape. Double-sided fashion tape, to be exact. A critical tool in the celebrity stylist's toolbox and a hush-hush celebrity fashion secret.

The team of stylists who put a celebrity together for a red-carpet event, film, or magazine cover shoot use fashion tape to hold spaghetti straps in place, keep loose dresses close to the skin and prevent plunging necklines from showing all. Before double-sided fashion tape was available, surgical or even electrical tape was used. (Imagine wrapping that beneath your breasts!) Some celebrity stylists have put their stars together with toupe tape. Do you remember that scene in Gone with the Wind, where Vivien Leigh shows up at Melanie and Ashley's house sporting some seriously big cleavage in the tight red dress that Rhett forced her to wear? Tape.

Hollywood Fashion Tape is easy-to-use. It's a clear, double-stick, "do everything" apparel and body tape. Unlike the surgical and electric tape used in the past by some celebrity stylists, Hollywood Fashion Tape's specially formulated adhesive is hypoallergenic and gentle on the skin. It also leaves no residue on fabrics, which is very important given the fine fabrics that show up on celebs! This celebrity fashion secret doesn't cover up the skin's natural color and it's a lot more discreet and fabric-friendly than safety pins. Can you imagine walking down the red carpet safety-pinned together?

Celebrity Fashion Secrets: Hollywood Fashion Tape

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